Browsing by Author "Ustundag, Alp"
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Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis
Sarvari, Peiman Alipour; Ustundag, Alp; Takci, Hidayet (EMERALD GROUP PUBLISHING LTD, 2016)Purpose - The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary (RFM) considerations as well as demographic ...